The founder

When I was 8 years I started music lessons and later piano lessons and I wanted to become a musician. Then when I was 18 I made a shift to the Fashion Academy, where I studied marketing & commerce. After my studie my first job was at the largest and oldest piano company in the Netherlands, which was also the only distributor of Steinway & Sons (top class brand). I worked there for 12 years and became marketing director. After 12 years I started my own marketing agency in 2000, which ‘became’ a cooperation with 12 other independent marketing professionals. During this periode I was the director and marketing strategist and developed different business concepts for clients, but also as 'joint ventures'. 

After 20 years I wanted a change, because selling your ‘hours’ is not a business model, but a work model. I wanted to create a brand based on selling products, because you can create a more independent life with selling products. Because of my background I created and designed a ‘hybrid grand piano’ and I had a manufacturer to build and sell them in China. In 2020 I had an appointment to go to China to start the first production. And then the ‘pandemic’ came and everything stopped at that moment. It was not possible to go to China…I had to put this business concept 'on hold' (it still is).

In 2018 I also invented the CBD patch (I was the first one in EU) and I started the brand ‘PuroCuro’. This brand and products I sell in more than 10 EU countries. I also started with a ‘sleep patch’, which is also a product of PuroCuro. I learned a lot about selling products to B2B, but also B2C. This brand has a traditional ‘distribution’ sales channels.

The last 4 years a lot of things changed in this world… Over the course of time I was thinking how to tackle the existing problems (too big companies and governments) and started to think about a different (new) way for selling products.

I created a 2nd brand (Patch Your Health), but then with a different distribution network. Not traditional distribution, but more as a (parallel) network. I developed the ‘SmartNetwork concept’/ I wanted to have a broader spectrum of products than only selling patches. I orientated my self on other products in growing markets. I started Purassima and later Novisanum. Both are unique brands with products in upcoming markets.

This SmartNetwork concept, including the 3 brands Patch Your Health, Purassima and Novisanum took me more than 1 1/2 year to create and to try-out.

Areas of expertise:
I always tell people that I am a 'one man band'. During my years running a marketing agency I learned a lot of practical things like webdevelopment, graphic design, copywriting etc.

My expertises are:
- new business development (concept development and creation making something out of nothing)
- marketing (market research, strategy, execution, planning, budgeting, management)
- communication (concept development & customer journey, copywriting)
- creative & technical direction (design, styling, technology and web development)

Characteristics
- creative, critical and independent thinker
- commercial (strongly customer- and market-oriented)
- substantive graphic and technical know-how
- works from intrinsic motivation
- decisive & result-driven (not at any cost)
- strongly content & fact-driven (down-to-earth, common sense)
- great sense of responsibility, hard worker
- practical & pragmatic (learning by doing)

My own initiatives:
Over the past 24 years, he was initiator of several initiatives including:


2000 - 2022 - Gidappa! (marketing counsler)
2002 - 2024 - Let's make music! (music promotion agency) letsmakemusic.nl
2004 - 2014- SmartStarter (coaching for starting entrepreneurs)
2005 - 2024 - National campaign ‘Music makes smart!’ - muziekmaaktslim.nl
2006 - 2016 - SmartNetwork (cooperation of 12 freelancers)
2008 - 2022 - Board member and co-founder DemocracyFirst.com 
2009 - 2022 - Member platform for democracy: OpinionFirst.com
2012 - 2015 - Smart Business Center - joint venture (A'dam/Alkmaar)
2015 - 2018 - BeautyAlliance (joint venture)
2016 - 2020 Developer of Hybrid Grand Piano
2019 - CBD & sleep patches - PuroCuro
2022 - BonaVita (Spanish company because of emigration)
2023 - Purassima - brand water filler systems
2023 - Novisanum - brand for Red Light Therapy
2024 - SmartNetwork.Club/.Shop (concept for cooperation)

Now you have some background of me and you know a little more where I am coming from…